M&M'S
INSTAGRAMMABLE
HAVEN
CHALLENGE: CREATE AN IRRESITABLE PLACE FOR GEN Z MILENIALS
The M&M’s store at Qatar Airport was missing that WOW factor. When traveling homewards from visiting a city with so much to see, you need to offer travellers something extra special.
INSIGHT: THE STORE AS AN INSTAGRAMMABLE HOTSPOT
When visiting Qatar, your social feed is already packed with must-see spots to share with friends. But there’s never enough time to hit them all, right? That’s why we’ve turned the M&M’s store into your go-to, last-stop for epic photos—your final chance to satisfy that never-ending craving to capture a sharable moment.
