RED BAND
TREASURE HUNT
CHALLENGE: RED BAND'S REINTRODUCTION TO TRAVELLERS
Red band has been fairly absent in travel retail for a long time. While the traveler loves to experience and explore. So, let’s give them something new to discover! Red Band is the player to fill the gap and spice up the category, with its unique tastes, structures, colours and shape.
INSIGHT: TRAVELLING AWAKENS THE EXPLORER IN YOU
Holiday travel gets you in an adventurous mood. It awakens the explorer in you. The action hero. The treasure hunter. Let’s tap into that that. Let’s invite travelers to an exciting treasure hunt during their duty-free shopping time. Let’s make them feel like Indiana Jones, Lara Croft or Jack Sparrow.
TREASURE HUNT
Before going home, or arriving at their destination, travellers need to have visited Treasure Island! As recognizable as a treasure hunt can be, Red Band’s portfolio offers the essential elements for an adventurous scene. Seek and find the hidden keys, accompanied by a letter, to form the word that opens the treasure chest. Who knows what you might find, there are always more colors to explore!
.
GET HOOKED ON RED BAND
Holiday travel gets you in a jolly mood. More open to play. Less serious. Let’s tap into that. Let’s invite travelers to a fun fishing game during their duty-free shopping time. Let’s make them feel like a kid again, playing let’s go fishing, like there’s no tomorrow. Having fun, celebrating every catch like a touch down during the super bowl.
