M&M'S
SHOPFLOOR EXPERIENCE
2024
CHALLENGE: EXCEED THE SUCCES OF
THE LEGENDARY PHOTO BOOTH
Throughout the years M&M's has proven to be a keen innovator within travel retail. To retain the top spots at airports M&M's must come with an innovative, new shopfloor experience concept. An experience that fills a void. The challenge is to exceed the success of the PhotoBooth and create stopping power using the products and interaction.
INSIGHT: WHAT IF SPENDING TIME AT AIRPORTS IS SWEET-FUN?
Spending time at airports can be bittersweet. How can we make time fly by? By making waiting time sweet-fun. Using our brand and our products to turn wait time into a positive experience. Remember: there is no brand in the world that can make time fly by so fast as M&M’S.
MSTAGRAM
INSIGHT
We want to make waiting time sweet-fun. Nowadays we spend our waiting time by swiping on our phones through social feeds. How can we make this phenomenon real fun?
SOLUTION
By creating an actual sweet-feed: M’s fun feed. On your phone, and on ours. The most fun place for a traveller to swipe time away.
Walk by and enjoy the huge (or small) M&M’s branded phone with our own sweet-fun feed.
Scan the QR-code with your phone to bring the fun-feed with you on your travels.
Human instinct knows what to do: swipe away.
WHEEL OF FUN
